Nowadays, the global competition has been intensified by rapid changes in technology and the variety of production. It has caused more emphasis on the role of continuous improvement of performance as a competition and strategic requirement in many organizations in the world. Quality improvement is related to improvement of engineering characteristics, technical requirements, and corrects understanding of Customers’ Requirements (CRs). Recognition of customer technical requirements is necessary for improvement of product technical characteristic. Quality Function Deployment is a powerful instrument for quality improvement and product development and establishing a customer oriented system. In this research, a combining frame of Quality Function Deployment (QFD) and Goal Programming (GP) has been designed to show fulfillment level of DR(s), in this framework fuzzy Kano model has been used for degree of CR(s) and Waserman’s formula for normalizing of house of quality. This framework can support multi goals optimization (increasing satisfaction customer, decreasing of the cost and technical difficulty). Main question of the research is: What is Mathematical model of quality function deployment (QFD) with the fuzzy approach?  Finally, the framework has been used in Cement Company of Larestan for final evaluation.