We propose a new paradigm for emergence of macroscopic flows. The latter are considered as a collective phenomenon created by many agents that exchange abstract information. The information exchange causes agents to change their relative positions which results in a flow. This paradigm, suggested as the principle of order of turbulence, appeals to the original meaning of the word: �turbulence� signifies �disordered motions of crowds�. We give a preliminary discussion on a model of multi-agent dynamics that realizes the paradigm. This dynamics is reminiscent of spin glasses and neural networks. The model is relational, i.e., it assumes no spatio-temporal background and may serve as a basis for an approach to quantum gravity via spin models.

turbulence, order, information.